DMBT Holding Visual System & Brand Architecture

Practice

Brand Design, Visual Identity, Logo System, UX/UI Concept, Brand Guidelines

Industry

Home & interiors, services, lifestyle

Dmbt.family is a modular media holding built around home and interior life — repair, resale, retail, events, education and in-house media. I developed the parent brand and a family of sub-brands that share one simple house silhouette while each carries a distinct, minimal counterform that signals service and personality. The result: a cohesive family that feels friendly, reliable and easy to recognize.

I developed a compact brand system built on a shared house mark and a minimal counterform unique to each sub-brand. This structural element ensures every logo within the family feels related yet distinct, balancing recognizability across the holding with clear differentiation.

Each sub-brand — such as dmbt.media, dmbt.school, or dmbt.events — follows a consistent typographic rhythm. Their names reflect real domain structures, bridging physical and digital identity. Instead of using a dot as a separator, the house mark itself serves as the connecting sign.

The palette is a set of deep pastel hues chosen for warmth, approachability and modern domesticity. Colors are flexible in tone (from light to dark). The result is calm, human and tactile: colors that feel like lived interiors rather than corporate fixtures.

This was the most energetic sub-brand — focused on quick repair services. I built its identity around a feeling of instant action. The logo keeps the dmbt house shape but introduces a lightning bolt as the counterform, a symbol of fast, reliable help.

Dmbt.flip handles apartment exchanges, helping clients transition between homes. I used the same house silhouette, but the counterform became a lockwell — keyhole — representing access and personal guidance.

Dmbt.shop sells home decor items and small interior details made by the holding. The logo needed a softer, emotional tone, something that felt designed with care. I chose a heart as the counterform.

This branch organizes exhibitions and conferences in the interior and construction industries. I wanted its mark to express celebration without noise, so I used an eight-pointed star inside the house — simple symmetry with a festive undertone.

This branch handles all the holding’s internal and external communication — filming, editing, and promotion across every dmbt direction. I built its logo around the same core house form, but the counterform is the simplest and most universal symbol of media: the classic “play” sign.

The website prototype was designed as a simple, internal platform within the brand’s ecosystem: a space to explore, watch, and connect. A clean, functional environment that reflects the clarity and precision of the dmbt visual system.

Since dmbt.media also operates externally — with crews, videographers, and production teams working on-site — I developed a simple branded merch line. The idea was to make the team recognisable at a glance, to keep the dmbt identity present both on-screen and in the field.

The educational branch — focused on courses in interior design, renovation, and small architectural forms. The logo’s counterform takes the shape of an open book — a direct symbol of learning, growth, and shared knowledge.

This logo doesn’t aim to convey hidden meanings — it’s simply a small house with the letter M inside, a straightforward symbol of entering home. Originally, this mark was created for dmbt.media, and later, as the brand evolved into dmbt.family, it carried over as a nod to its origins. The original form remained — modest, familiar, and practical — while dmbt.media developed into a separate sub-brand. The house mark became a quiet link between past and present, keeping the brand’s visual memory intact.

Acknowledgments

Thanks to dmbt.family for trusting the iterative process and for the ongoing collaboration — the system is built to grow with the holding and adapt to every new sub-brand and format.

Art Unchained Full-Cycle Brand Ecosystem for 3D Experience Studio

Brand Design, Art Direction, UX/UI, Frontend Implementation, 3D

A personal design laboratory by Nina Slipchenko [Designnina], exploring complete visual ecosystems. From identity and interfaces to 3D and creative direction.